“Not Just Another Celebrity Tequila”

I n the world of spirits, where tradition meets innovation, the story of Santo Tequila is a tale of passion, a rock legend Sammy Hagar and celebrity chef Guy Fieri. Together, they have embarked on a mission to create a line of tequilas that not only honor the rich heritage of agave spirits but also push the boundaries of flavor and craftsmanship.

THE BIRTH OF SANTO SPIRITS

The genesis of Santo Spirits lies in the deep-seated friendship between Sammy Hagar and Guy Fieri. Both icons in their own right, Hagar and Fieri share a love for bold flavors and a commitment to authenticity. Hagar, who first introduced the U.S. to premium 100% Blue Weber Agave tequila with his Cabo Wabo brand in the 1990s, found a kindred spirit in Fieri. The duo’s collaboration began in 2019, driven by a singular goal: to create the finest tequilas in the world.

Their journey led them to the Highlands of Jalisco, Mexico, where they partnered with the El Viejito Distillery. Founded in 1937 and operated by third-generation distiller Juan Eduardo Núñez, this historic distillery provided the perfect backdrop for crafting Santo Tequila. The commitment to traditional methods, combined with a modern approach to quality and flavor, defines the essence of Santo Spirits.

THE SANTO PORTFOLIO

Santo Spirits offers a diverse portfolio of tequilas, each meticulously crafted to showcase the purity and complexity of agave. The lineup includes Santo Blanco, Santo Reposado, Santo Añejo, and the innovative Santo Mezquila, a unique blend of tequila and mezcal. Santo Blanco is the foundation of the brand, a clear and smooth tequila with balanced notes of lemon zest, dried apricot, and pepper. It’s a versatile spirit, perfect for sipping or as a base for a variety of cocktails.

Santo Reposado is aged for an average of 4-5 months, allowing it to develop a light and vegetal aroma with hints of cooked agave and melon. The result is a nuanced spirit with flavors of banana, pineapple, and green papaya, softened by a hint of oak. Santo Añejo, aged for 24 months, offers a sophisticated nose of clove, grapefruit peel, and golden pineapple. On the palate, it’s silky and dimensional, with a long-lasting finish featuring notes of peppery cedar and dried desert sage.

Santo Mezquila is the star of the lineup, representing a groundbreaking blend of 100% Blue Weber Agave tequila and artisanal Joven mezcal. This innovative spirit combines the bold agave-forward flavor of tequila with the light smoke essence of mezcal, creating a balanced and complex profile that appeals to both tequila and mezcal enthusiasts.

“A Reputation Earned”

A VISION OF AUTHENTICITY AND QUALITY

What sets Santo Spirits apart is the unwavering dedication to authenticity and quality. All Santo tequilas are 100% additive-free, crafted using time-honored methods that allow the true character of the agave to shine through. From the traditional brick ovens used for cooking the agave to the stainless steel and copper pot stills for distillation, every step of the production process is designed to preserve the integrity and flavor of the agave.

This commitment to quality is also reflected in the brand’s recent packaging refresh. The new sleek, square bottles, developed by Hagar’s long-time creative collaborator Todd Gallopo, feature ornate embossed flourishes and brand marks, enhancing their presence on the shelf and reinforcing the premium nature of Santo Tequila.

“True Craft. True Tequila.”

A PERFECT PAIRING: HAGAR AND FIERI

Sammy Hagar and Guy Fieri bring their unique flair and expertise to Santo Spirits. Hagar’s extensive experience in the tequila industry and Fieri’s culinary prowess create a dynamic partnership that elevates the brand.

Their bold, uncompromising personalities are mirrored in every bottle of Santo Tequila, making it not just a beverage but an experience.

Whether you’re savoring the smooth notes of Santo Blanco, the rich complexity of Santo Añejo, or the innovative blend of Santo Mezquila, you’re tasting the result of a decadeslong friendship and a shared passion for excellence.